How do you Flex?


When starting any type of Purium program, you’ll likely see the word Flex. A lot.

As much as we love seeing you flex your muscles…that’s not the kind of flex we mean. (But do that for your Before and After photos!)

Since everyone is unique, all of our programs are designed with a bit of flexibility. Depending on your body, your fitness activity AND the product pack you choose, you may require more or less flexing. While it’s important to make the plans work for you, it’s super important to monitor what you put into your body.

Flex Foods, Flex Beverages and Lifestyle Meals (previously known as Flex Meals) are a way to control your intake, retrain your hunger cravings and fuel your body with optimal nutrients.

So, what is the difference between these three options?

We encourage our 10-Day Transformers to create their meals around organic vegetables and stick to only 3 servings per day of Flex Foods or Flex Beverages (unless you are on the 10-Day Athlete Plan).

When following the Core3, 10-Day Athlete Transformation, Athlete Plan or the 40-Day Whole Foods Plans, we encourage you to consume organic and non-processed Lifestyle Meals and create meals around lean or plant-based protein.


Flex Foods & Flex Beverages

A Flex Food is a fruit or vegetable that is permitted on 10-Day Transformations. Also, allowed on 10-Day Transformations are Flex Beverages, a vegan liquid and can be mixed with Power Shake, Apothe-Cherry or on it’s own. When on one of our 10-Day Transformations (Weight Loss, Cleanse, Athlete), we suggest 3 servings of a Flex Food or Flex Beverage per day. Some prefer eating a serving when they take their Super Amino 23, others prefer drinking a serving of coconut milk with their Power Shake. You can even use organic tropic oil, fresh squeezed lemon, Himalayan sea salt, raw honey, or fresh herbs and spices, for extra flavor – and it doesn’t count! And, if you decide to combine Flex Foods to have a more meal-like experience, keep the total serving to one cup. Example: sautée 1/2 cup squash with 1/2 cup of kale in garlic and coconut oil. If you stick to your goals, Flex Foods and Flex Beverages will naturally become your go-to snacks, long after your first 10 days.

Ideal Flex Foods:

  • 1 Avocado
  • 1 Apple (Eating apples first thing in the morning can help wake you up.)
  • 1 cup Watermelon
  • 1 cup of Mushrooms
  • Unlimited! Celery
  • Unlimited! Cucumbers
  • 1 cup Broccoli, Cauliflower, Kale or Spinach
  • 1 cup Berries
  • 1 cup Sauerkraut or kimchi (no additives)
  • 1 cup Summer squash (winter squash not permitted)
  • 1/2 cup carrots

Ideal Flex Beverages and Liquids:

  • Hemp, almond, coconut, cashew or oat milk -Unsweetened 
  • Kombucha
  • Organic vegetable broth
  • Decaffeinated herbal tea
  • Coconut water
  • Purium green drinks: Organic Kamut Blend, Organic
    Green Spectrum, Organic Barley Green Juice, Organic
    Spirulina, Chlorella, Power of 10 Veggies

Fruits or vegetables and other Foods NOT permitted: 

Winter squash
Potatoes (white/red/sweet)
All Dairy
Meats of any kind

Lifestyle Meals

A Lifestyle Meal is a 300 calorie, protein rich meal made from approved Flex Foods and Flex Beverages. There is a lot more variety with Lifestyle Meal and are suggested for post-Transformation eating habits as well as anyone following the Core3 Plan, 40-Day Whole Foods plans and any of our athlete plans. If you’re an athlete, aim to have one Lifestyle Meal for every thirty minutes of exercise. Though Lifestyle Meals can include lean meat, poultry and fish, only consume less than 6 oz. of animal flesh in any 24-hr period. Combine meats with green foods, avoid combining them with sugar. And, stay clear of eating the burnt, crispy parts of meat. Once you get the hang of it, Lifestyle Meals will organically become your new standard for daily meals. Of course, you can always use organic tropic oil, fresh squeezed lemon, Himalayan sea salt, raw honey, or fresh herbs and spices, for extra flavor!

No matter what plan you choose, you can always use organic tropic oil, fresh squeezed lemon, Himalayan sea salt, raw honey, or fresh herbs and spices, for extra flavor! Keep in mind, the purpose of any plan is to create healthier habits, so listen to your body. If you feel like you need more nutrients, definitely indulge in an extra serving — it’s better than relapsing into a tub of ice cream!

You’ve got this!


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